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The Rebel Sell
''The Rebel Sell: Why the Culture Can't be Jammed'' (U.S. release: ''Nation of Rebels: Why Counterculture Became Consumer Culture'') is a non-fiction book written by Canadian authors Joseph Heath and Andrew Potter in 2004. The thesis of the book is that counter-cultural movements have failed to effect any progressive political or economic consequences; thus counter-culture is not a threat to "the system".
==Consumerism==
Potter and Heath argue against the notion that consumerism is driven by conformity; instead, they state we are largely motivated by competitive consumption, which is an attempt to attain status distinction through the products we buy. They suggest it is the nonconformists, not the conformists, who are driving consumer spending. They claim this has led to ''the rebel consumer''. Since all goods depend on exclusivity for their value, a purchasing 'arms race' is always in existence as consumers struggle to out do one another: if you lag, you become mainstream. They note, the image of rebelliousness and critique of mass society has been one of the most powerful forces driving consumerism for the past forty years. Far from being 'subversive,' being a rebel consumer has had no political or economic consequences and is simply a form of status distinction.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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